![]() These episodes were also adapted into comics illustrated by Elmer Damaso and scripted by Greg Farshtey, writer and story team member of BIONICLE (with covers provided Carlos D'Anda, initial comics artist for BIONICLE). The line was supported by a television miniseries titled "Rise of the Rookies," with its four episodes premiering online and broadcast on Nicktoons, directed by Mark Baldo who had previously directed BIONICLE: The Legend Reborn. Later that year, the website was finalized when a full update was released in July. ![]() The Hero Factory website was first released on May 10, 2010, helmed by webmaster Kelly McKiernan. These sets resembled the BIONICLE Stars (the final BIONICLE wave) and came in similar canisters. The Heroes, the primary focus of the line, were made more affordable in order to increase sales. The line breaks the traditional BIONICLE set release structure, with smaller hero sets released concurrently with larger villain sets rather than as separate waves of similarly-sized sets. Each Hero Factory set in the first wave was marked with an emblem reading "From the Makers of BIONICLE Characters" as a way to keep the line familiar to BIONICLE fans. Hero Factory was officially released in the second half of 2010. Sets in the Hero Factory line, while simpler than previous BIONICLE ones, utilize similar pieces and styles to BIONICLE.Ĭhristian Faber, who informed the original BIONICLE concept, also did concept and story work through the ADVANCE ad agency. Releases were planned for every six months in order to avoid drawing out the story, a perceived failure of the BIONICLE line. ![]() The Hero Factory sets were designed to be smaller and simpler than the previous BIONICLE ones, and the story was made into an episodic format, with single stories not connected to one another. The Hero Factory line was conceived by the LEGO Group in 2009 prior to the cancellation of the BIONICLE series as a way to attract younger children to the constructible action figure line and renew interest.
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